Our goal was to develop a fresh look that captured the fiery and distinct flavors of a new line of hot sauces while staying true to the Moore’s brand heritage.


We felt these sauce bottles should overflow with intrigue, so we helmed a photoshoot to reveal just a bit of the concealed heat of the peppers within. Together with a deep and stark backdrop, juicy splashes, and frontier typography, we created an identity for Moore’s Hot Sauce that’s as irresistibly enticing as the product.

What we did
Directional Boards
Logo Design
Market Research
Packaging Design
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